Samuel Adams Boston Lager

Setting standards since 1984, this is where it all began.

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Description

Samuel Adams Boston Lager

Our Flagship

Setting standards since 1984, this is where it all began.

Birth of An American Original
When Jim Koch left his corporate job to start a brewery, people told him he was crazy. But after tasting that first batch of Samuel Adams Boston Lager in his kitchen, he knew he had something that just might prove his doubters wrong.

However, creating Sam Adams Boston Lager didn’t come easily. The recipe called for Hallertau Mittelfrueh Noble hops, which are extremely fragile to grow and demand constant attention from farmers. In fact, at the time Jim was starting out, these special hops were nearly extinct.

Undaunted, Jim convinced farmers to grow these delicate hops, knowing that their aroma and flavor were essential to developing the signature character of Sam Adams Boston Lager.

That vision and unwavering commitment to quality was rewarded though, just six weeks after Jim started the business, Samuel Adams Boston Lager was named “Best Beer in America” award at the Great American Beer Festival. Today, nearly three decades later it continues to win awards at beer festivals around the world. Just goes to show that real quality is timeless, but don’t take our word for it. Let your taste buds be the judge.

Samuel Adams Boston Lager

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