Sapporo Beer has embodied brewing excellence since 1876, making us Japan’s oldest brand of beer.
Sapporo is the oldest brand of beer in Japan, founded in 1876. The legend of our beer began with the adventurous spirit of Seibei Nakagawa, Japan’s first German-trained brewmaster, but our story starts much earlier.
Japan’s first German-trained brewmaster. Fueled by an adventurous spirit, Seibei Nakagawa left Japan at the age of 17 at a time when doing so was strictly forbidden. His travels eventually led him to Germany where he learned the craft of brewing, a craft he would apply back home in 1876 as Sapporo’s first brewmaster.
The Best-Selling Asian Beer in America
Sapporo first made its way to America in 1964. In 1984, SAPPORO U.S.A., INC. was founded to help preserve our high standard of quality throughout the country. Today, Sapporo stands alone as the #1 selling Asian Beer in the United States.