The Einstök Brewery is located just 60 miles south of the Arctic circle in the fishing port of Akureyri, Iceland. There, the water flows from rain and prehistoric glaciers down the Hlíðarfjall Mountain and through ancient lava fields, delivering the purest water on Earth, and the perfect foundation for brewing deliciously refreshing craft ales.
DRINK. CONQUER. REPEAT.
This is more than a slogan – it’s a way of life – and may not mean exactly what you think. This is the battle cry for modern Vikings and it calls them to the great adventure that lies ahead. Let’s break it down:
Of course, the drink of choice is one of the fine ales crafted by Einstök, but, while we seek to gulp every last drop of life, we savor our beer and drink it in moderation, respecting not only the great skill with which it was made, but also our fellow Vikings and our responsibilities as citizens of this earth.
The world is a place of discovery and adventure and the modern Viking seeks to experience as much as possible. But, when we conquer new lands and new people, it is not with the goal of pillaging them, but rather to leave them better than we found them.
When it gets this good, you can’t help but do it over and over. We are talking here, of course, about repeating the thrill of adventure and about continually seeking new experiences. And, while you will likely be tempted to repeat the refreshingly drinkable experience that comes with Einstök ales, please do so responsibly.