Jarritos was born in 1950. By 1960, it was being bottled and sold in 80% of Mexican states—making Jarritos the best-selling, naturally flavored soft drink brand in the country. The name “Jarritos” might mean “goat shoes” in German, but it also means “little jugs” in Español. And whaddya know, traditional fruit-flavored aguas frescas were served in clay jugs to keep them cooler longer. The original Jarritos flavor was coffee. Yeah, we know, most people like their coffee hot and not carbonated. So our founder gave fruitier fruits a try, and Mandarin was born. Other lavors soon followed, like Tamarind, Lime and Fruit Punch.
The official anniversary of Jarritos is August 29th. On that day, we ask you to raise your favorite flavor of Jarritos in honor of our founder, Don Francisco “El Güero” Hill. While you’re at it, raise one on all the other days, too. Want to hear something weird? The Jarritos logo has the colors of our most popular flavors, Mandarin and Lime, which are very similar to the colors of the original clay pots, which were naturally brown on the bottom and glazed green on the top. Coincidence? Yeah, probably.