The story of D.G. Yuengling & Son is the story of the American Spirit. It’s a tale of shared dreams, individual tenacity and an unwavering dedication to standards of quality. Like many American stories it starts amid the dreams of countless young immigrants looking for opportunity and emerges from the strength and will of one family determined to build their legacy in a new country. The story of America’s Oldest Brewery began when David G. Yuengling arrived from Wuerttemberg Germany to settle in the sleepy, coal-mining town of Pottsville, Pennsylvania.
What is Yuengling Brewery doing to celebrate its 190th anniversary in 2019?
• This year, Yuengling is celebrating our 190th anniversary with exciting announcements and events, including the release of limited-edition, 190th Yuengling Traditional Lager beer cans. These five commemorative cans pay tribute to Yuengling’s enduring history, and the entrepreneurial spirit and relentless determination that has made it America’s Oldest Brewery. The cans are collectors’ items, and Yuengling is releasing a new can design each month between December 2018 and April 2019.
• Yuengling is hosting a summer concert event in Pottsville that will give local community, fans and visitors an opportunity to join the 190th celebration with music, food and of course, beer on July 13!
• Consumers can follow us on social media for a chance to enter to win a contest and also participate in our on-pack contest. Social media prizes include gift cards from Uber, Atom, Stub Hub and Uber Eats. Shoppers can win hundreds of prizes from partners like StubHub, Uber, Atom and Martin Guitar, plus a chance to win the Good Times travel getaway.
• Small batch beer! To celebrate our 190th Anniversary, we’re introducing limited-edition, small batch series beer: Bourbon Barrel Reserve. The brew is available in very limited quantities and only at our Pottsville brewery on draft at select events. Half of all ticket proceeds are donated to Pink Boots Society, a non-profit organization that inspires and encourages women beer industry professionals to advance their careers through education.