Cerveza Hatuey Lager
Cuban Style is a connection, a bond in a wide range of levels. It’s a cultural feeling deep in tradition and history.
We as a brand want to replicate the success obtained in our homeland of origin (Cuba). In Cuba there were two types of presentation of the brand: Oscar and Clara. Where Clara (Lager) represent 85% of the total sales. A brand that had more than 53% of the market share in Cuba. Selling more than 12 million cases per year. Total USA beer business represent 438.6 MM / Lager represent 268.5 MM.
What is Craft Beer?
For us, a craft beer is a special beer brewed with character and ingredients representative of a unique recipe with legendary value. This particular kind of beer follows the official specifications by the Brewers Association that craft brewers are small, independent and traditional.
Limited production of barrels of beer per year.
Less than 25 percent of the craft brewery is owned or controlled by an alcoholic beverage industry member who is not themselves a craft brewer.
A brewer who has either an all malt flagship or has at least 50 percent of its volume in either all malt beers or in beers which use adjuncts to enhance rather than lighten flavor.
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