The Story of Guinness® Draught
Rich and creamy. Distinctively black. Velvety in its finish. This iconic beer is defined by harmony. Sip after sip, sweet counters bitter as the malt arrives on cue to compliment a base of roasted barley. Just as the unmistakable white head sits flush atop the dark beer, so do the flavors counter and combine perfectly. This is our greatest innovation. Truly unique. Perfectly balanced. Made of More™.
“This beer was our brewers’ celebration of Arthur Guinness signing his 9,000-year lease”
Developed in 1959, this beer was our brewers’ celebration of Arthur Guinness signing his 9,000-year lease – a fitting way to mark 200 years of groundbreaking brewing. With a skillful pairing of nitrogen gas and carbon dioxide, the smooth, velvety texture was born. Distinguished by its legendary stormy surge upon pouring, Guinness Draught brewed up a storm all of its own. It established itself as the top-selling Guinness beer with lightning speed. Drinkers were instantly drawn to its complexity; its bold combination of flavors made a lasting impression. Guinness Draught was an unparalleled success.
Aroma: Sweet smelling with a coffee and malty nose
Flavor: Perfect balance of bitter and sweet with malt and roast characters
Palate: Smooth, creamy and balanced
Appearance: Distinctively dark, with a rich creamy head.
Located in the heart of the St. James’s Gate Brewery, the Guinness Storehouse is Ireland’s most popular tourist attraction. It’s the home of the Black Stuff, the heart of Dublin and an unforgettable start to your Irish adventure.
The journey begins at the bottom of the world’s largest pint glass and continues up through seven floors filled with interactive experiences that fuse our long brewing heritage with Ireland’s rich history. At the top, you’ll be rewarded with a pint of perfection in our world-famous rooftop Gravity Bar. Now that’s our kind of higher education.
A HERITAGE CRAFT
From where it all began—with one man and £100—to where we are now, we’ve been honing our craft since 1759. With over 20 world-class beers in production, and a wealth of exciting new brews being dreamed up daily by our ever-enterprising brewers, it’s no surprise that the Guinness name is known and loved in 150 countries. But, no matter where it is brewed or served, you can be sure your Guinness is still inspired by the pioneering batches of our legendary stout, crafted at St. James’s Gate in Dublin, over 200 years ago.