Crafted with barley and a taste-enhancing blend of special Thai ingredients, LEO Beer is smooth and easy to drink, with a flavor all its own. Today, it is the best-selling beer in Thailand.
LEO reflects the contemporary Thai character – cool, creative and playful. Everywhere it goes, the brand’s easygoing personality helps it open doors and join the conversation.
Now people in international markets are starting to discover LEO. It’s the perfect product to develop new channels from Asian fusion bars to concerts and sporting events.
Singha Beer company profile – In the 1920’s, Phraya Bhirom Bhakdi was a well-known aristocrat who operated a successful ferry business in Thailand. The core of his business involved transporting passengers across the Chao Phraya River into Bangkok, the capital city. Bridges were being built around this main city, as automobiles and public transportation were fast becoming the norm for commuters between Bangkok and Thonburi on the other side of the river.
After the construction of the bridges, it was evident that Phraya Bhirom Bhakdi had to look for a new business venture. At the time, import beers were becoming immensely popular amongst many Thais as it was a great answer to humid weather. With a bit of research, he found that beers were also being produced in a few Asian countries with similar climate to Thailand. Furthermore, reports indicated that water in parts of Bangkok was perfect for brewing beer. Phraya then visited many leading breweries in Europe to learn about ingredients and the whole production process. After many months of exploration, he ended up finding all his answers where most people would consider to be the beer capital of the world, Germany.
Thus began the story of the first beer to be brewed in Thailand
Soon after, permission from the King to brew the first Thai beer was granted; machineries were imported; and the new, exciting venture soon became the talk of the town. Thus began the story of the first beer to be brewed in Thailand, which began in 1933, when the founder was 60 years old. His vision is now available in over 50 countries, and continues to be a legacy of a visionary as well as a heritage of a kingdom!
Singha Beer Event Calendar: