New Holland Mad Hatter Midwest IPA
New Holland Mad Hatter whimsy is celebrated with floral aromatics from assertive dry-hopping, and a bright, hoppy body, punctuated with Centennial, Citra and Michigan-grown hops.
BEER STYLE Midwest IPA
DEGREES PLATO 16.5
ALCOHOL BY VOLUME 7.0%
HOPS Citra, Michigan-grown, Cascade, Centennial
FIRST BREWED 1998, Reimagined 2015
New Holland Brewing
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Their role as an integral member of the artisan approach is something they take seriously, yet engage lightheartedly.
New Holland Brewing believes the art of craft lives in fostering rich experiences for their customers, through creating authentic beer, spirits and food while providing great service. Recognized for their creativity and artistry, New Holland’s mission to improve the lives of craft consumers everywhere is seen in their diverse, balanced collection of beer and spirits.
America’s #1 Selling Bourbon Barrel-Aged Stout
New Holland brews and distills at three locations in Holland and Grand Rapids, Michigan: their production facility on the north side; their Pub & Restaurant in downtown Holland; their brewpub and distillery; The Knickerbocker, on Grand Rapids’ West Side. The two restaurants, including retail spaces, welcome guests seven days a week and production tours are on Saturday afternoons. They welcome visitors and locals alike, and appreciate the opportunity to share their artisan approach through warm hospitality and enriching education.
With over 400 employees, New Holland Brewing Co. sells its beer and spirits across 38 states and 4 countries. In 2015, their production facility underwent substantial development including the tripling of their brewing capacity through additional indoor and outdoor fermentation, new keg line, expansion of the Dragon’s Milk cellar, additional refrigerated warehouse space, a new wash and column still, new shipping docks, and increased manpower, among other enhancements.
New Holland’s company values are simple but rooted deeply in craftsmanship and artistry: People, Teams & Collaboration, Artistry, Quality, Profitability, and Ambition.
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