STEEL RESERVE ALLOY SERIES SPIKED TROPIC STORM SET TO DEBUT IN JANUARY
The Steel Reserve Alloy Series plans to go green in the New Year with its latest flavor: Spiked Tropic Storm.
The neon green-colored flavored malt beverage is slated to launch Jan. 1, adding a sixth flavor to the fast-growing Alloy Series lineup.
Filled with fruit flavors en vogue with 21- to 27-year-old millennials, Spiked Tropic Storm was “overwhelmingly well-received” during consumer taste tests, says Josh McDonald, who helped lead the brand during the flavor’s development. “When consumers tried it, for many of them their first questions were “Can I get some more? Where can I get this?”
Spiked Tropic Storm will be joining a brand family that’s on a roll.
Overall, the brand franchise has turned in a blazing 2018 so far, up 13.9 percent in sales dollars and 15.6 percent in volume year-to-date through Nov. 24, per Nielsen all-outlet and convenience data. And it’s accelerating over the most-recent four-week period with sales dollars up 17.5 percent and volume up 20.5 percent.
The top-seller: Hard Pineapple, which remains just in front of red-hot Spiked Blue Razz, a flavor that debuted a year ago that continues to build momentum. Full article…