Steel Reserve

STEEL RESERVE ALLOY SERIES SPIKED TROPIC STORM SET TO DEBUT IN JANUARY

The Steel Reserve Alloy Series plans to go green in the New Year with its latest flavor: Spiked Tropic Storm.

The neon green-colored flavored malt beverage is slated to launch Jan. 1, adding a sixth flavor to the fast-growing Alloy Series lineup.

Filled with fruit flavors en vogue with 21- to 27-year-old millennials, Spiked Tropic Storm was “overwhelmingly well-received” during consumer taste tests, says Josh McDonald, who helped lead the brand during the flavor’s development. “When consumers tried it, for many of them their first questions were “Can I get some more? Where can I get this?”

Spiked Tropic Storm will be joining a brand family that’s on a roll.

Overall, the brand franchise has turned in a blazing 2018 so far, up 13.9 percent in sales dollars and 15.6 percent in volume year-to-date through Nov. 24, per Nielsen all-outlet and convenience data. And it’s accelerating over the most-recent four-week period with sales dollars up 17.5 percent and volume up 20.5 percent.

The top-seller: Hard Pineapple, which remains just in front of red-hot Spiked Blue Razz, a flavor that debuted a year ago that continues to build momentum. Full article…

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