POTTSVILLE, Pa. (April 13, 2021) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today the rollout of its limited-edition camouflage cans in partnership with military veteran nonprofit Team Red White & Blue (Team RWB) as part of its Stars & Stripes program.
The Yuengling Stars & Stripes program is dedicated to supporting our nation’s veterans through Team RWB. The new cans, emblazoned with a unique desert camouflage print and Team RWB logo, are part of a continued effort to pay tribute to the men and women who served our country. Starting this month, these special Yuengling LAGER camo cans will be available for a limited time this summer across Yuengling’s 22-state footprint in 12-ounce 12-pack, 12-ounce 24-pack as well as 24-ounce cans. The camo cans will include a Snapchat code that will allow users to engage with the brewery’s iconic Yuengling Eagle and invites consumers to donate to Team RWB, a nonprofit forging America’s leading health and wellness community for veterans.
“As America’s Oldest Brewery, we are forever in awe of the brave and dedicated men and women who have made tremendous sacrifices to protect our country’s freedom, honor, and independence,” said Jennifer Yuengling, Vice President of Operations and 6th Generation Brewer at D.G. Yuengling & Son, Inc. “After working with Team RWB for several years, the launch of the Stars & Stripes program is a great way to grow our partnership with an organization that shares our same commitment to our nation’s military. Our limited-edition Lager cans are a part of our continued commitment to helping Team RWB build onto their invaluable resources and support services for America’s veterans.”
Yuengling has been supporting the U.S. military for many years. The Brewery has partnered with various military-centric organizations including Team RWB, Operation Gratitude and Tragedy Assistance Program for Survivors (TAPS) in support of their collective efforts for our nation’s heroes.
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